We’ve all been there. It’s Christmastime. You’re rushing from store to store and back home again. Wrapping presents, questioning your life morals after the decision to get an Elf on the Shelf, waking up at 3am only to remember it’s Saint Nick’s Day and you don’t have any stockings for the kiddos.
The stack of Christmas cards you’ve received in the mail over the last week or so are now sitting on the counter by the fridge, with the rest of the clutter you haven’t had time to do more than look at. Opening card after card isn’t on your to-do list right now.
Let’s get one thing straight: I’m a Christmas fanatic [tangent: really, I should probably feel some amount of shame for listening to Bing Crosby in July, but I don’t], and I’m extremely nostalgic when it comes to old traditions. I LOVE Christmas cards, especially the ones with handwritten notes about how this year has been for Aunt Susie and Cousin Bobbie. But when a letter comes in from a company or an organization that I did business with, it just seems to get lost amidst the ‘To Do List’ and important family letters.
Yes, I appreciate that they’ve taken the time (and spent the money) to send me a holiday card. But do I fully appreciate it when I’m as tied up as I am?
The company that sent it to me gets 3 seconds of appreciation before I toss it in the trash or on the growing pile by the fridge to clear space for gift wrapping on the kitchen table.
Make an Impact with Your Effort
Thanksgiving Holiday Cards are the latest and greatest movement business owners such as yourself can utilize to really show appreciation to your customer base while staying out of the Christmastime clutter.
Get the most bang for your buck, and land yourself a spot on the kitchen refrigerator with a well-designed, well-planned, and well-thought-out design that’s specific to your business niche. Sure, you can pick up a pack of pre-designed turkey cards from the store, OR you can have something drawn up and created with your logo, your ideas, your offer, and your branding on it.
There are so many options for holiday cards. Does it have to be a traditional folded greeting card in an envelope? Nope. In fact, that’s the priciest way to do it. Some other ideas might include a two-sided postcard, an Every Door Direct Mailer (EDDM) postcard, or a flyer. You could have them printed matte or glossy, with a pearl finish, or even with metallic foil accents! Seriously—the options are nearly limitless!
Take Hold of the Opportunity
Make your design stand out! Earn that spot on the fridge next to second quarter’s report card, and USE the opportunity. You’re there, you made it. Not only are you at the forefront of that family’s mind (whether they realize it or not), but anyone who visits that kitchen is going to see your information, too. So Aunt Susie, cousin Bobbie, and all the rest—yep, they’re going to notice your beautiful card as well.
Make the most of the opportunity by using the space wisely. Make sure your logo or business information is SOMEWHERE on the card. Perhaps not front and center, but on the inside or the back of the card at least. Add a promotion to let them know that you appreciate their patronage. “We’re so thankful to have you as a customer that we’d like to offer you 10% off your next purchase.” Bonus points if you sell anything Christmas related.
Keep the Message Clear
First and foremost, the object of the holiday card is to show your customer appreciation. Make sure you don’t bog the card down with ads, promotions, or coupons. Those can easily be done minimally and tactfully while leaving the main idea, “Thank You,” as the main idea.
Think about this as Halloween approaches and start planning ahead because your customers aren’t the only ones who are busy during the holiday season — you are, too.
If you’d like a quote for your very own Thanksgiving Holiday Card, give me a call. I’d be glad to help!