Does your sales team need brochures, business cards, sales sheets, and other marketing collateral to help them in their efforts? Maybe you’re the executive director of a nonprofit that needs to find a way to more effectively spread your message. Off-Center Design can help.
Owner and creative director, Annie Hurst, got her start in graphic design in 2006. Since then, she’s happily helped her clients become trendsetters with print design. From traditional to outside-the-box, the Off-Center team works together to provide you with the best print design solution to help you make the sale or recruit donors and volunteers.
The goal with every print design is the same: To make a good impression on current and potential customers. To accomplish that goal, Annie employs design psychology.
What is Design Psychology?
Design psychology is the study of the human mind and the effect design has on human thought and behavior. In print design specifically, utilizing design psychology means focusing on creating the desired outcome — adding a customer to your client list or selling your product — by designing with people in mind. It’s about more than creating a tone visually, writing the perfect paragraph, or choosing colors complementary to your logo.
It’s all about creating a design that works with the way our brains work naturally.
Annie implements design elements that keep certain human behaviors in mind. Her approach helps you get the best results. Things most of us never think of — such as emphasizing the most important information by placing it where the eye is naturally drawn when opening a tri-fold brochure — is an automatic reflex for Annie as she creates print designs.
Make sure everything is working in your favor by choosing a designer who understands design psychology.
Getting Your Print Design Printed
Off-Center doesn’t do the printing, but the team works closely with a wholesale company that only works with graphic designers. What does that mean for you? It means you’ll get the best price possible with consistent results and quality.
And best of all? The printer Off-Center works with only produces 100% American-made products.
A few of the print products Off-Center offers:
- Business Cards
- Presentation Folders
- Door Hangers
- Promotional Boxes