Do you have an advertising budget? Does that budget start around $500 per month? Can you increase that budget a little more every month? Are you already doing this, ready to throw your hands in the air because you feel like Google AdWords is holding your digital marketing efforts hostage?
There’s another way to run a successful digital marketing campaign — and the other way is much less costly and much more sustainable. What is that way?
It starts with organic SEO.
What is Organic SEO?
The nerds we are, we like to jokingly refer to organic SEO as non-GMO SEO. While an apt description, what it really means is that there’s a way for you to increase the traffic to your website without spending hundreds and thousands on advertisements. Advertisements which, as you can see for yourself, are only moderately helpful in bringing website visitors who convert to customers.
Organic SEO refers to the process of optimizing your website so you can achieve a high ranking in unpaid search engine results. By utilizing algorithm-driven best practices, the Off-Center team specializes in organic SEO.
Because we understand the toll advertising costs can have on a business, we focus on giving you a leg up on the competition by building you the best digital marketing foundation possible.
Your website is the foundation of your digital marketing efforts. Everything you do on every online platform should be funneling visitors back to your website. So why not put your best foot forward with a website that’s been optimized for SEO and humans?
Digital Marketing Strategy
As with every great plan execution, it all starts with a strategy. Annie and Karen, Off-Center’s designer and content writer, put their heads together on each project to develop a strategy before getting started. The strategies always include user experience, design psychology principles, best SEO practices, input from their clients, and the KISS (keep it simple, stupid) theory.
Depending on the specific goal for the project, the Off-Center team will also factor in social media marketing, video production, photography, newsletter campaigns, ongoing SEO tracking, website maintenance, and more.
If you’re ready to increase your website’s searchability without paying for ads each month, contact the OCD team today. Or better yet, let us reach out to you.