What speaks the loudest about your business when you’re not around? Your brand. What speaks for you before you ever open your mouth to utter a word? Your brand.
Your brand builds the perception your customers have about you. Their first impression is formed from what they see, and it starts in colors, font, shape, symmetry, and overall design. The professionalism you provide, the services you offer, the quality of your products, and the authenticity of your content—every last detail of your business will be viewed through the impression your potential customer already has based on your branding.
So make a good impression.
At Off-Center Design, Annie provides completely original logo design and branding, designed from scratch. This includes brand new logos for startup companies, logo recreations and modifications for companies in need of a fresh look, and branding designs for all your print products, signage, and advertising needs.
How does the process work?
No matter what you need, Annie takes the time to get to know you, your business, and your target audience. She researches so she can develop the very best design strategy for your business.
The whole process starts with a phone call, an email, or a face-to-face meeting. She’ll ask you some detailed questions to get to know you and your business, which will help her better understand you and your target market. You’ll discuss a plan of action, which may be as simple as designing a logo with “X-Y-Z” characteristics, or as complex as a 3-year marketing campaign. Each project is totally different, so she’ll provide a formal proposal specifically for you detailing the plan.
After she receives your down payment, she’ll get started on the creative process. Logo designs typically take 4 to 8 weeks from start to finish, and include an original concept drawing with 2 to 3 revisions. More complex branding designs take a bit more time and planning, but all of that will be detailed in the formal proposal prepared for you.
When you’re 100% satisfied with the design work, the design files will be delivered to you via email, flash drive, or both. Logo files always include vector (EPS & PDF) and both high and low resolution raster (JPG & PNG) files. If your logo design has a tagline or multiple variations, the files may be delivered to you separately and together to make your life as easy as possible.
Your efforts don’t stop with the creation of a great logo. Don’t forget business cards, flyers, brochures, a website, and more! Put your brand in the hands of potential customers through marketing materials and digital advertising.