Branding, Marketing, & Design Strategy
Strategy is included in every design. Whether you need the works or business cards only, Annie approaches each project regardless of size with a well-developed strategy. Why is design strategy important?
Because every design is a reflection of your business.
What’s the point of a pretty design that does nothing to help you connect with the right people? Does your customer have to wade through a clunky design to take away the important information and best possible impression?
Hire Off-Center Design to create and implement a design strategy that will give only the best of impressions.
A great design strategy, whether for a business card, logo, a new website, or all of the above and more, will guide the viewer’s eye, presenting information in a way that leaves them with the best possible impression of your business and what you do. A great design will help you connect and build trust with that potential customer or referral partner.
Brand Your Business
Brand your business with a timeless logo, a smart web presence, and high-quality printed materials. Off-Center Design offers graphic and web design. With a content writer to take care of the words and Annie to handle the project and design, what you’ll receive is a cohesive brand that builds your credibility and speaks to your target audience.
Branding services include:
- Logo Creation or Redesign
- Website Creation or Redesign
- Online Branding
- Brochure, Business Cards, Flyers and Other Print Designs
- Vinyl Vehicle Graphics
- Vinyl Decals
- Signage Design
- Branding Consulting and Evaluation
Off-Center Design’s creative director and owner, Annie Hurst, has over 10 years of experience as a designer who has been designing for a wide variety of businesses her entire career. Do you need online branding, signage, or trade-show-style banners? Are you not sure what you need but you know you need an experienced professional to strategize your design and guide you through the process? Annie has the knowledge and experience to exceed your expectations with her designs. Contact Annie today to begin the process, or visit her portfolio page to see a few samples of her work.
Build Your Online Presence
What’s your web presence say about your business? What are you communicating to your potential customers? Online, you have about 15 seconds to make an impression. That’s not a lot of time. Is your website optimized to make the most of those 15 seconds and hopefully draw your visitor in to stay longer?
Annie’s websites are optimized for humans, not just robots.
What robots? You know, those pesky search engine robots that determine your SEO ranking. What is SEO?
Search Engine Optimization
Search Engine Optimization (SEO) is a process used to increase the chances of your page showing up on the first page of search results.
- rank·ing ‘raNGkiNG/
- a position in a scale of achievement or status; a classification.
Search engines like Google, Yahoo!, and Bing use ranking to prioritize search results based on things such as relevance to the search and quality of the website. Quality content and keeping your site fresh and updated are two of the best ways to achieve good SEO, but it all starts with solid coding behind the scenes. Annie stays on top of all the updates with the up-to-date standards in coding.
Off-Center will design you a site that is accessible to those with special needs, mobile-friendly, and human optimized to help you secure the #1 spot in the search engine ranks. You can have all the keywords in the world, but if your site isn’t a quality site, no one will stick around.
Often many of Off-Center’s customers start with something small such as a logo. But, once they work with Annie, they discover how easy she is to work with, her level of expertise and knowledge, and the best part—that her prices are very reasonable. Soon, they’re ready to order business cards and brochures, post cards and thank you notes. Next, they’re committed to a new website designed by Annie using WordPress on the Genesis framework. Take a look at her portfolio to see for yourself.
Don’t forget about advertising your business.
Vehicle graphics, signage, vinyl decals—make your brand visible. Start advertising your business everywhere you go wtih vinyl decals on your laptop or the back window of your vehicle, for example.
Prior to opening up Off-Center Design, Annie spent about 8 years in the graphics and sign industry. During that time, she spent a lot of hours researching the best products and materials on the market, always to make sure she was providing the customer with the highest performing vinyls available. Now, that’s exactly what she offers her clients.
And don’t worry—she installs the vinyl and vehicle graphics for you. Let’s just say that Off-Center Design’s initials are OCD for a reason. So, your designs will be showcased beautifully on the surface of your choice.
Take a look at a few samples of digital advertising designs completed by Off-Center.
“If you can dream it, I can make it come to life! I love design because I love sharing in your dreams and visions. Don’t hesitate to contact or ask me if you need a service that isn’t listed.” — Annie Hurst