Meet Annie Hurst: Chief Geek, Font Snob, and Creative Director at Off-Center Design
Over 10 Years Experience
Annie is a quirky artist-meets-tech kind of gal who loves geeking out over new designs, updated website functionality features, and giant books with nothing but PHP code from cover to cover. She specializes in visual branding and marketing. Her obsession for perfection inspired the initials for her business—OCD. But it doesn’t stop there. With a thirst for knowledge and an urge to always improve her craft, you can regularly find Annie with her nose in a 3-inch-thick book about website coding, SEO, or design psychology.
Annie earned her Associate’s of Applied Science with a minor in Graphic Design and Fine Arts from East Central College. She followed that degree up with a two-year certificate in website design from Webster University. These degrees added to her already-developed artistry that started early in life.
At the core of everything Annie does is her excitement at seeing fellow business owners succeed. She is passionate about providing strategic design at reasonable rates. With every design, she focuses on getting it right and delivered on time. Each and every client is important to Annie and Off-Center’s team.
A Little Back Story…
Annie stumbled into graphic design while she was in high school when she discovered she’d already taken all of the art classes available at Washington High School. When she learned about the Graphic Design course offered off campus, she was eager to begin. She spent 1/2 days learning design throughout her Senior year.
Fresh out of high school, Annie didn’t wait to begin her practical education. She began working for a local company as their graphic designer to gain practical experience in the design industry. And with over 8 years experience under her belt already, Annie began Off-Center Design in 2013 as a means to provide entire branding and marketing strategies to help businesses grow.
Since then, Off-Center Design has evolved from a one-man graphic and web design operation to a full team of experts. Each team member is an expert in their field, focusing solely on their role. We have partnered together to form a strong marketing agency, without the agency overhead.
“As a business owner, I appreciate how important design is for any business. I’ve experienced first-hand how a design can speak for a business, both positively and negatively. It’s so important to give your customers the right impression of your business. My #1 goal with any new project is to help my clients open doors and make sales through designs that speak to their ideal customers.”
Paul Schierhoff, the IT Guy
Man, myth, legend. Paul, owner of Net Engineers, has been serving the Washington and Sullivan, Missouri communities since 1996. His company has teamed up with Off-Center Design to provide website hosting support plans in addition to basic website maintenance and updates. Net Engineers also helps OCD clients with email support, IT assistance, and sage advice.
When he’s not at his off-the-grid cabin fishing, Paul can regularly be found somewhere telling someone that they need stronger passwords and an up-to-date backup of their computer files.
Meet Karen Butterfield, The Content Writer, SEOist, and Wordsmith
Karen Butterfield is another writer we lean on for fabulous copy. Karen recently founded KE Butterfield, LLC., a writing and communications company, but her love of words and storytelling goes back further than she can remember.
Prior to launching the business, Karen served as a Director of Communications for a healthcare executive recruiting firm. She also spent nearly a decade as a reporter and editor for an award-winning community newspaper and publishing company. During her tenure there, Karen earned more than a dozen state and national awards for her work, including from the National Newspaper Association, Missouri Press Association, Missouri Associated Press Media Editors, Missouri State Teachers Association and the Missouri Community College Association.
Karen earned a Bachelor of Arts in Journalism from Webster University in St. Louis, and has since completed a Specialist Diploma in Search Marketing from the Digital Marketing Institute.
Recently starting her newest role as “mom to three,” Karen enjoys soaking up baby snuggles. In her spare time, she serves as a Board Member and Immediate Past President of the Union Kiwanis Club, a global service organization aimed at serving children throughout the world, and she recently completed a term serving the Franklin County Area United Way Board of Directors.
Contrary to popular memes, Karen is a delight to work with and doesn’t (usually) call the manager.
Meet Niki Banning, Assistant Geek
If you ever work with the Off-Center team, you will likely run into Niki, whether you know it or not. Niki takes care of all the behind-the-scenes fun, like invoicing, twice-weekly website maintenance, and project management.
Having grown up in Missouri and dedicating the past few years of her life as an administrative assistant for a financial organization, Niki recently made the switch to a sunny life in Arizona with her family. When she’s not updating OCD websites or keeping the team on track with projects, Niki is a full-time dance mom.
Translation: Niki’s attention to detail and level of patience are beyond expert level.
Meet Matt Wilson, the Video Guy
With a Bachelor’s Degree in Video Production from Webster University, over 15 years as the owner of Wilson Video Productions, and with videos produced in three different languages, you won’t find videographer talent better than this. Matt, outdoor enthusiast and blackberry gardening expert, has worked with non-profits like the United Way to for-profit manufacturers, and has even produced a nationally televised bass fishing show.
Matt is a family man first and foremost, but was recently named 2018’s Outstanding Young Professional by the Washington Chamber of Commerce. With videos on the rise in all things web-related, you’ll definitely want to consider adding a video to your marketing arsenal.