Meet Annie Hurst: owner, artist, tech-guru, and creative director at
Over 10 Years Experience
Annie earned her Associate’s of Applied Science with a minor in Graphic Design and Fine Arts from East Central College. She followed that degree up with a two-year certificate in website design from Webster University. These degrees were merely attained to polish her already-developed artistry that started early in life.
At the core of everything Annie does is her excitement at seeing fellow business owners succeed. She is passionate about providing strategic design at reasonable rates. With every design, she focuses on getting it right and delivered on time. Every single client is important to Annie and Off-Center’s team, and she enjoys getting to know her clients and explaining the process entailed with any project.
Annie stumbled into graphic design while she was in high school when she discovered she had already taken all of the art classes available at Washington High School. When she learned about the Graphic Design course offered off campus at Four Rivers Career Center her junior year of high school, she was eager to begin. She spent 1/2 days learning design throughout her Senior year.
While in high school and college, Annie didn’t wait to begin her practical education. She began working for a local company as their graphic designer to gain practical experience and build her portfolio.
With over 10 years experience working in the design industry, Annie began Off-Center Design in 2013 as a means to provide entire branding and marketing strategies to help businesses grow. Annie is a quirky artist-meets-tech kind of gal who loves geeking out over new designs, updated website functionality features, and giant books with nothing but PHP code from cover to cover. She specializes in visual branding and marketing. Her obsession for perfection inspired the initials for her business—OCD.
But it doesn’t stop there. With a thirst for knowledge and an urge to always improve her craft, you can regularly find Annie with her nose in a 3-inch-thick book about website coding, SEO, or design psychology.
When she isn’t face-in-a-book or screen, learning and designing, Annie and her husband, Eric, are proud parents who strive to maintain the perfect balance in life. As Blues hockey fans, Annie feels she must be doing something right because her young daughter already knows to yell, “LET’S GO BLUES!” at the TV.
“As a business owner, I appreciate how important design is for any business. I’ve experienced first-hand how a design can speak for a business, both positively and negatively. It’s so important to give your customers the right impression of your business. My #1 goal with any new project is to help my clients open doors and make sales through designs that speak to their ideal customers.”
Stuff & Nonsense
It’s always fun to know a little bit about the people you’re considering for hire. That’s why Facebook was created, right? Here are a few things you need to know about the artist before seriously considering hiring her.
- Annie is terrified of goats. In a sad twist of fate, her neighbor recently acquired 14 goats to replace his lawn mower for the Summer. Yes, there were sleepless nights. No, this is not an exaggeration or a joke.
- Annie wanted to be a Hollywood actress when she was a kid. Anyone who knows her knows how absurd this ambition was.
- She’s a cat person.
- The glass is neither half-full or half-empty; it’s refillable.
- The chicken came first.
- Annie runs on a little bit of coffee and a whole lot of Jesus!
The Content Writer
Off-Center Design regularly partners with Mindy Schoeneman, the owner of Sincerely Me, which is a web marketing company. Mindy is a phenomenal writer. She helps her customers make more sales by working with them to brand and market their business in a way that not only renders a sale but also creates a connection between business and customer that will keep that customer coming back again and again. Mindy has a gift for producing far-above-average search engine optimization [SEO] results, and for writing in the voice of the client she’s writing for.
Partnering excellent design with excellently written content has worked well for Annie and Mindy. More importantly, it’s produced tangible results for the clients they serve. As a team, they’re able to provide a better strategy, a better result, and ultimately a better end-product for their customers. They are setting the bar for their industry.